12/24/2023 0 Comments Apple color logo![]() Janoff brought two versions of the logo to the meeting one version included a bite and one without. The nerdy play on words (bite/byte) was an incredibly relevant reference for the tech company, and the happy coincidence of the design has only contributed to its memorability. Janoff’s colleague revealed that "bytes" were the foundation of computing. The bite seen in the Apple logo was originally implemented so people would not confuse an apple for a cherry tomato. Janoff studied actual apples with bites taken from them in every angle possible. The only direction Janoff received from jobs was to not “make it cute”. Jobs reportedly believed the first logo to look old fashioned, and it was proven to be difficult to reproduce in smaller sizes. The following year, Steve Jobs hired designer Rob Janoff, an Art Director at Regis McKenna and well-known for his work with corporate design and branding, to create a new logo for the developing startup. The inaugural name of the company, “Apple Computer Co.”, wrapped around the top and bottom on a fabric-like banner. Inside of the picture frame read a text from the romantic English poet, “Newton… a mind forever voyaging through strange seas of thought”. Created with India ink, the black and white illustration featured the English mathematician, physicist, astronomer, theologian, and author, Isaac Newton, sitting under an apple tree. The very first logo for Apple was designed in 1976 by two of the founders, Steve Jobs and Ronald Wayne, and inspired by a quote from Wordsworth. ![]()
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